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HOW TO CAPTIVATE YOUR READERS

HOW TO CAPTIVATE YOUR READERS

Picking a book off a shelf requires little effort. However, spending an extra minute to read, after skimming through the first paragraph, shows interest, effort and hard work on the part of the reader. Something rather uncommon as most persons go about life with so much impatience and tons of feigned energy as we hardly ever make out time to refuel and unwind.

Over time, writing has been likened to marketing, as stakeholders of both trades are seen to be faced with a common goal, “how do I captivate the mind of consumers and make them spellbound by my product?”

For a writer, the quest to make a good book worthy of being read again and again, and even recommended by others is never-ending. This, alongside the passion to leave a print forever etched in the mind of readers, has constantly set him on a path to glory.

Below are some basic tips that have gone unnoticed overtime but have separated the immortalized writers from the average ones:

FIRST IMPRESSION: First impression they say, lasts longer. This cliché holds true for literary works. Every work is usually first judged by its packaging before its content is looked at. Thus, where the package in which it comes in is bad, however good that work may be, it dies on arrival. Packaging basically deals with; the book cover, the title of the book, its opening lines and its closing lines. Every exceptional writer knows that they must get it right in these four areas to sway the minds of potential readers to their work.

The synergy to getting a well-packaged book is that The Book Cover and Title should be catchy enough to attract a reader, its Opening Lines should hold him spellbound and the Closing Lines should make him wonder why it ever had to end.

KNOWING YOUR AUDIENCE: Socrates said, “Man, know thyself.” It is pertinent for writers to, “know thy audience” and ensure their needs revolve around the story. This is so because having a targeted audience would help in shaping the writer’s style of delivery of a good story. Never write with “everyone” as your audience in mind, it takes a targeted audience to take full grasp of the content of a book. Have someone go through the work for assessment and be open to criticisms and adjustments.

KEEP IT SIMPLY SIMPLE (KISS): This point tries to focus on the work. As every writer has a knack for exploration, this should be done within the bounds of simplicity. Always know when to stop, as excess details and ambiguous words would make a work vulnerable to grammatical errors and would bore readers.

There sure would be days when one experiences writer’s block, on such days take breaks, do something else, don’t force it. Never try to garner and make all themes, one might end up losing the very essence of the story. Avoid unnecessary repetition of points. Obey the law of power that teaches us not to “go past the mark we aimed for” thus when a story ends drop the pen!

The tips are inexhaustible and endless, but, having given some basic guidelines on how to win a reader’s mind, I drop the pen with this;

“A good story can make a good book, however, a well-packaged good story bestows upon a writer the status of immortality”

DHESERT CHEQUER

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